Even before COVID struck, there’s been a shift in the way consumers find companies to do business with. Gone are the days where we looked in the Yellow Pages to find an electrician. Does anyone even remember the Yellow Pages? Somewhere along the way, internet searches became consumers’ preferred methods to find companies to do business with. So where do we go from here? Learn more about how the premier Arlington & Pinellas digital marketing consultants can help you into the digital age.
The Digital Revolution
The days of traditional advertising and marketing have gone by the wayside. Yes, traditional advertising and marketing still work, but more is often needed. Long before COVID, consumers began to prefer using the internet to find companies to do business with. The reasons for this shift are many, but none more so than ease and convenience. In essence, gone are the days where running an ad in the local newspaper is sufficient to get new leads and customers to your business.
Rather, consumers now prefer a simple Google search on their phone or computer to find a businesses they’re interested in. Let’s face it, it is much easier to pull out your phone and search for a restaurant than to try and find the newspaper, or even hunt down a phone book.
Now this brings us to the real problem of this so called digital revolution. If your business isn’t showing up on the first page or near the top of internet searches, then you you’re missing out on lots of opportunities. So, what’s the solution?
First, do an internet search of your your industry. For example, if you’re a roofer in Malibu, type in “Malibu roofers” on Google and hit search. Are you showing up near the top and at least on the first page of your search? What about your GMB (Google My Business)? Are you showing up in the top 3 of the GMB? In case you weren’t aware, the GMB section of Google is the map that shows up near the top of Google and lists 3 businesses. Go ahead and type in “dolphin tours destin fl” and about 1/4 of the way down the page, you’ll see a map with three dolphin tour companies listed. That’s what we refer to as the GMB.
Why is showing up at the top of a Google search important? Did you know that roughly 90% of consumers go with one of the first 3 businesses listed on the GMB or one of the first 10 businesses listed just below that? Therefore, if your business isn’t showing up on an internet in one of those categories, you’re missing out on potentially 90% of the market share. After you take a moment to let that sink in, take a deep breath! There’s hope!
If you’re company isn’t showing up where it needs to on an internet search, don’t be discouraged. H Cap Consulting 360 excels at getting companies listed at the top of internet searches. By employing some simple practices, your company can get exactly where it needs to be; at the top of course! Again, that’s exactly where H Cap Consulting 360 comes in. In case you’re not aware, on top of providing top side hustle ideas and helping individuals acquire new skills, H Cap Consulting 360 is all about helping businesses make additional income as well.
At H Cap Consulting 360, we provide digital marketing services (particularly lead generation) that are sure to help your company get to the top of Google. Whether us or someone else, there’s no time like the present to take an inventory of your website and make sure it’s SEO friendly. Most importantly, make sure you’re undertaking all of the necessary actions to get your website ranking high. Additionally, if you don’t have your GMB claimed or even up-to-date, now is a great time to do that as well.
One thing that sets H Cap Consulting 360 apart from our competition with our digital marketing and lead generation services is that we will never send your lead to other businesses. Put another way, we only send one lead to one client. Many others send one lead to 4 or 5 different companies, but H Cap Consulting 360 never will! We thrive on putting our customers first. We want to see you gain exposure, make additional income, and see you move along the path towards financial freedom!
If you have any questions, feel free to reach out to us at: firstname.lastname@example.org.
Don’t leave additional customers and additional income on the table! Let the best Arlington & Pinellas digital marketing consultants get your company ranking high and get those extra leads coming in!
Let’s all retire early together!
The H Cap Consulting 360 Team